Sales processes, on the whole, are basic fundamentals that haven't changed.
However, people have changed. Here in the 21st century, people are far more sophisticated then yesteryear. The key to success in today's sales, is not about building report and bonding. People don't care about who won the ball game last night or what the whether is like down south. People respect straight forward professionalism. They want to trust you and want to do business with you. Be the absolute professional and you will close your sales.
I stick with the basics and it works well. 'Nuff said.
