How to approach a cold market on Financial Services

Introductions Forum

 #1
rener
How to approach a cold market on Financial Services

Hello to All,

My name is Rene(Male version). 5 Months ago I bought into the idea of Financial Services. I believe the system we have is a great concept and that it is something I really want to do the rest of my life. My training thus far has taught me much about the questions I've always wanted answered about money but didn't know where to go, or couldn't afford the advice. Now that I have found this career, I find that selling is not as easy to do as when I bought into it. I have been at a trickle since the beginning. I do not blame the products or my trainer, at less not my trainer completely, but more my approach. I'm in a college sales class at this time, but I'm not being taught fast enough. I was searching for answers to sales when I found this site, it is a great find and I'm sure that many of you can help me. I never realized how important selling is until I found this career that I really want to seceed in. But it's not only for me and the people I can help, I want to be able to teach my kids the importance of selling and all the benefits that comes with it. So if any of you can help me I would surely appreciate it. I'm willing to start from the beginning, basically where I'm at.
Thank you for your time and insight. Rene

 #2
pmccord

rener,

First a couple of questions: what exactly do you sell? That is, do you work for an insurance company, a wirehouse, or what?

Second, how have you been trying to find prospects?

Third, where do you sell? Geographic question.

You are, as you've discovered by now, in an extremely competitive business. However, if you're selling securities or managed money, you're getting in a good time--and a lousy time.

It's a good time because for the first time in several years, people are shifting from working off of greed to working off of fear. When they begin to see returns fall--or become negative--they tend to run. Their running isn't based on reason, but on fear. They aren't running to something, they're running away from where they're at. Consequently for the first time in a long time, there will be a big shift in money from one rep to another, one company to another.

It's a lousy time in the sense that the fear will shrink the market some. Many in the business will be out within a couple of years. That is, of course, normal for the industry. The industry has a huge fallout rate. It will grow even bigger over the coming months and years. However, if you can learn how to get yourself on a solid footing, you can still do well and prosper.

But, let's start at the beginning, what do you sell, where, and how?

__________________
Paul McCord
Best-selling author, Speaker, Sales Trainer, Management Consultant
Power Selling
 #3
rener

I sell mostly insurance and i'm working on my securities license.

 #4
pmccord

Where do you sell and what prospecting/marketing methods are you currently using? Also, what kind of insurance?

 #5
rener

I work with a brokage marketing co in So.Cal. I sell Equity Index Universal Life, health, and would like to specialize in LTC. My method of prospecting has been a warm market prospect list that i have gone through and having a hard time thinking of others. I am very new to sales and would take any suggestions to improve my production. Thank you.

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