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Originally Posted by Bald Dog
All the books that talk about handling objection, which is a different way of saying "Today I'll walk away with your money whatever it takes."
Handling objections is basically saying, "I don't care what you want. I'll sell you something even if it kills you!"
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Yes, Bald, I think you might be a tad bit critical! I have three comments:
1. I don't believe overcoming objections (I prefer the term "handling objections") is no unethical or manipulative. It's really about giving prospects the information they need to make the correct buying decision.
2. Many objections prospects give are only fake objections (I call them "smokescreen objections") that merely mask the real objection. Salespeople can only deal with the issues they know about and understand, so a wise salesperson will investigate objections to determine the validity and accuracy of the objection.
3. In general, prospects
love the status quo (they resist change, even if change is in their best interest). Many objections merely cover up the salesperson's resistance to buy because buying something is a form of
change. A salesperson has to make it easy for the prospect to dismiss the status quo long enough to be open to change.
The best to you!
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