AZBroker,
You keep referring to successful Realtors. We're talking here about the huge mass of unsuccessful salespeople trying to figure out how to become successful. They are the ones lost in a sea of salespeople; they are the ones following the crowd; they are the ones emulating the others in the office because they believe that's what they're supposed to be doing; they are the ones using the strategies that every other Realtor that isn't successful is using.
My experience is the successful Realtors don't do what everyone else is doing.
As I've pointed out in other posts, the methods being used today still work today. But they are dying.
For instance, there have been several bills in Congress to adopt absolute No Call legislation, outlawing any cold call of any kind, as some European countries have. If that is adopted which will probably happen at some point in the future, I'd say cold calling is dead.
Many cities either have or are looking at outlawing all the cheap signs salespeople stick up on street corners and other public places.
Congress--and other countries--are trying to figure out how to catch and stop spammers--including anyone who sends any unsolicited email of any kind that is designed to market something or someone.
Many of the other basic marketing tactics are also under siege from various sectors. The basic problem is people are sick of traditional marketing.
