Publicity Campaign - What are the best media outlets and formats?

For independent salespeople on a limited budget what are some of the best choices for media outlets and formats? -Thomas

A lot of people say press releases and getting interviewed by the local television station work good. -realtor

Thanks for the responses. Any other ideas besides press releases and local tv? -Thomas

The beauty of publicity besides that it's free advertising is that it isn't usually perceived as advertising ___ but like advertising if your target demographic isn't exposed to the message then what's the point ___ so the best outlets and formats are those that reach your target demographic. -Liberty

Thomas

Let me know what you are trying to advertise or promote and let me know what kind of budget you might have.

MP -MPrince