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Publicity Campaign - What are the best media outlets and formats?

For independent salespeople on a limited budget what are some of the best choices for media outlets and formats? - by Thomas
A lot of people say press releases and getting interviewed by the local television station work good. - by realtor
Thanks for the responses. Any other ideas besides press releases and local tv? - by Thomas
The beauty of publicity besides that it's free advertising is that it isn't usually perceived as advertising ___ but like advertising if your target demographic isn't exposed to the message then what's the point ___ so the best outlets and formats are those that reach your target demographic. - by Liberty
For independent salespeople on a limited budget what are some of the best choices for media outlets and formats?
Thomas

Let me know what you are trying to advertise or promote and let me know what kind of budget you might have.

MP - by MPrince
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