Some additional ways to gain publicity for a small business could be:
1. Community involvement (volunteering for a cause)
2. Guest speaker events on a small scale (for example, university business clubs are great, since they often publish their event information and/or event success stories online, which means, that you could get the publicity in two ways - by presenting and in print)
3. Networking in the target industry events
4. "Fish bowl" marketing in local restaurants
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Heli Rytkonen
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