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"Top Sales Expert"
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Be interested in others.
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Enjoy the moment - genuinely. (not always easy but amazing when you do..)
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audio feedback and business podcasting |
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First Impression
I'm never sure what anyone else sees in a good impression first or otherwise, Thomas. THAT's a good question to probe that you ask. I know what makes a good impression on me, though.
I'll limit this to a sales situation. When someone offers me something and his or her language is clear and descriptive, to the point, and is free of rhetorical questions but sticks to a YES or NO close-ended question for me to make, that makes a good impression on me. When a conversation begins ear-to-ear or face-to-face and the other person continues to ask and answer questions clearly with either YES or NO close-ended responses OR responses that either ask for clarification or provide important conditions of satisfaction details, that makes a good impression. Also, when the other person doesn't try to become my friend or use selling/closing techniques such as equivocation (to name one), that also makes a good impression on me. When the other person is polite and attentive that also makes a good impression on me. Are you thinking of a specific selling situation, Thomas? MitchM |
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Equivocation
Equivocation is such a huge topic with so many varieties of ambiguity - it's the stuff of which advertising and sales is made of - in crude form it's called bait and switch.
It's single words playing connotative against denotative meanings against one another, syllogisms, figures-of-speech - the misleading use of words with more than one meaning to get the buyer it to believe what the seller wants the buyer to believe. I'm sure you know these things. "So the last thing you want, Mitch, is to lose all your hard earned savings in this uncertain economic climate. You earned it, you deserve to keep it, and you want it to not only be protected but to grow in value. That's security, Mitch. That's planning for the future. We can show you a way to not only protect it and grow it, but also make it last. You earn it first and we make it last!" MitchM |
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