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Mediocrity? Maybe. I think just different approaches.
B.D., I don't think you can chalk this up to different approaches. Your post clearly states that you don't believe in handling objections. In my story, the salesperson did believe in handling objections, and did so, and ended up with a sale. Regardless of personal style, a salesperson who chooses to handle objections will sell more than the salesperson who chooses to not handle objections.
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I've just realised, Skip. Everything I've written down is suitable to my personality. It's neither right not wrong.
I disagree, B.D. There
is a right and wrong. You can tell your golf coach that it's not "suitable to your personality" to keep your left arm straight when you drive the ball, but if you don't, you're likely to have weaker drives than if you do (actually, I'm not a big golfer, but I think my methodology is sound!). The same is true in selling: if you do x, you'll sell more, and if you do y you won't sell as much. You have suggested that not handling objections is more comfortable to your personality, but that doesn't mean that it will result in better sales performance!
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> and he offered to meet that price so I don't have to spend my time calling around to other dealers.
What this also shows what an atrocious salesperson I am, that is, that I would never "meet" anyone's price. I would probably say, "I'm afraid our tyres are not cut out for your purse. Wal-Mart is just around the corner. Good luck with your shopping."
Now, c'mon, b.d., don't change the topic, now! We're not talking about the validity of discounting as a sales strategy, we're debating whether "handling objections" will lead to higher sales or lower sales.
Of course, you could opt for your "WalMart" suggestion to your prospect, but you wouldn't have a sale. If you're saying you never discount your price, and that works for you, that's great.
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And before he runs away, I would give him a special report entitled, "What smart drivers should know about tyres, but sellers of cheap tyres want to keep a secret."
No, b.d., you wouldn't do that, because you said you don't believe in handling objections, and what you suggest is a way to handle the objection. [/quote]
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Some people say selling is about convincing people. I prefer to deal with people who've already convinced themselves.
Of course, we'd all prefer to do that! But in many industries, salespeople have to actually sell, instead of just take orders. Selling isn't evil or mean or unethical, and it's nothing to be afraid of, but a lot of salespeople are afraid of selling and end up leaving the sales industry as a result.
I know the drive through window at McDonalds is very good at dealing with people "who've already convinced themselves" to buy, though. But the people that work there aren't salespeople in my opinion.
[/quote] -Skip Anderson
Trust - "firm belief or confidence in the honesty, integrity, reliability, justice, etc. of another person or thing"
Respect - "a feeling of high regard, honor, or esteem" -SpeedRacer