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Originally Posted by Gold Calling
Have you kept stats?
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Absolutely - what pro doesn't?
For all of '07, I have been outsourcing my cold calling with an agency who produces me a 35-40% return on actual contacts.
I direct mail these prosepcts and a receive a 20-25% return of in my hand creme de la creme hot leads for myself and my staff to call on. Each rep makes no more than 30-35 calls per day.
With our one call close system, we close 30-50% of these prospects initially, then another 12-20% with our follow up up-sell/after sale program, which happens within a 30 day period.
When I started my co., I was receiving a 2.5% (as high as 3% in some states) return from a direct mailing to highly targeted prospects, which by today's standards is superb.
With our new method, the results have been mind altering
