Hi..just gave a quick review of articles and thought this would be a good
article to help you not only keep your clients and customers happy,
but also let them know you are still here.- JV
Article Title: How to Build a Profitable Business
Author Name: Joanne Victoria
Contact E-mail Address: mailto:joanne@joannevictoria.com
Word Count: 640, including signature box
Category: Marketing
Copyright Date: 2003-05- All Rights Reserved Worldwide
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Publishing Guidelines: Thank you for publishing this article
in its Entirety, including the resource box. When possible,
please notify me of publication by sending either a website
link or a copy of your ezine upon publication via email to mailto:joanne@joannevictoria.com .
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How to Build a Profitable Business
It’s never too soon to start saying thanks to your clients,
vendors and referral sources for what they contribute to your
business. Everyone loves to be appreciated and acknowledged,
so start now and do something every month.
Keep in contact with your clients and vendors by sending
articles you have written or that would be of interest to them.
Add a little "How are you?" note to these people and keep the
lines of communication open. Include current information
about any new value-added products or services, such as a
newsletter, or tele-class you will be presenting.
Marketing doesn’t have to be expensive. You just have to do it.
Communication and relationship are the keys to marketing.
Attending numerous networking meetings may be worthwhile
to some, but that strategy doesn't work for everyone because,
as someone once told me, the people who love you will
always refer business to you.
The people who are your advocates or supporters are the ones
who require nurturing. Send them an e-mail, e-zine, note, or
article at least once a month.
Gather your internal and external management teams in an
informal meeting such as breakfast or lunch. Advise them of
your upcoming plans, get feedback and give acknowledgement
for all their support and advice.
Check in with former clients to see how they are doing.
Don’t be afraid to dispense free information to these
people. Generosity is its own reward. If you keep a timer
on your desk, you can be sure of keeping the conversation
brief as well as focused. Then, send them more information.
Follow up in about two weeks to see how the seeds of your
generosity have blossomed.
Information is available to everyone, through the internet,
magazines and newspapers. Only you can provide customized
data to your clients that will be appreciated as well as
remembered.
Review your brochures, marketing letters, and newsletters
in a new light. Does this information speak to your
"Ideal Client"? Do you know who your "Ideal Client" is?
Reinvent these documents as needed after you have thoroughly
defined this client. Give these documents to your management
team and get their feedback.
Does your collateral material speak to what you do? Is the
information clear or does it require interpretation? Spend
time on this now and review it every ninety days.
If the cost of a new brochure is prohibitive, or if you
think your business will be adding more products or
services in the near future, create an Information Letter.
With this type of document, you can update your advocate
group as well as former and potential clients. Again, it’s
not costly and serves a specific purpose.
This letter can include updates on your particular industry
or market. You also can advise them of your continuing
education and how it will benefit them.
About those referral sources, they deserve a little extra
attention. Remember, they thought of you first! Consider
seasonal flowers, plants, a book or a special card.
You want them to keep remembering you! Nurture all these
relationships and your business will grow and glow.
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Joanne Victoria, 25-year Vision and Business Coach helps
entrepreneurs and solo professionals build successful lives
and businesses. Author of 2 Books including:Lighting Your
Path! How To Create the LifeYou Want and Vision With a
Capital V - Create the Business of Your Dreams. Joanne
offers FREE help through her 2 monthly ezines, Lighting
Your Path! - Discover Your Inner Truth
at: mailto:JoanneVictoria-subscribe@topica.com and
Create the Business of your Dreams
at: mailto:CreateYourBusiness-subscribe@topica.com
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Do you want to expand your business and your life? Then
place your order for Joanne's latest book: Vision With a
Capital V - Create the Business of Your Dreams here: mailto:VisionBook@joannevictoria.com
Order your e-book or paper back versions here:
http://www.JoanneVictoria.com
Orders: 888-503-2665 - Tel: 415-491-1344
Email her at: mailto:Joanne@joannevictoria.com
