Need some advice about distributing audio product

Sam Deeks

My co. produces audio feedback for businesses in UK (testimonials, event feedback, customer surveys) as well as podcast training for business.

A few months ago, I speculatively captured a 12-talk audio seminar by a UK sales trainer, Brian Griffin. We're looking to sell it pre-loaded on iPod, 3CD box set and digital download.

Does anyone here have any suggestions what to do with it now? What kinds of sales training distribution channels would you try?

I don't want to go down the 'endless one page website shouting the benefits plus list of free gifts each worth $697 .... ' etc.

I'm out of ideas, so would really appreciate any wisdom here!

Mikey

Have you looked into affiliate sales?

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Sam Deeks

Hi Mikey

What's it entail? I understand the most basic principle.. how / where? What do you recommend?

Mikey

Other sales trainers who already have affiliate sales on their websites.

There are also affiliate sales sites like Clickbank where you can offer the program for others to sell.

Ricky Parker

I only suggest using Clickbank if it's a "HYPED" tactic/technique product. Which it sounds like it is NOT.

Clickbank does well with NEWBIES looking for a quick buck. (I like Clickbank, but this is just the truth)

I suggest you look into JVing with people already active in the market you are trying to target with the product.

Offer those you partner with in the JV affiliate commissions based on what you think will entice them to really push your product.

Sam Deeks

Thanks, guys - any and all views gratefully accepted!