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We have more to be concerned with in our field than the title of one book.
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Clearly. I could not agree more. But how are we too enter into such a discussion on the forum if we cannot establish cornerstones ...
what is wrong with our profession?
Is not the perception both within selling and of sales people, one of the major concerns we should all have? And, does this title add to our tarnished image to at least some degree?
I love your post because you obviously respect the author, which is good as we have not intent on this forum to put his efforts down, but at the same time say this;
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But, I think he should have used better wording. When my wife saw the book on my desk, she didn't like the title, but not because it might hurt the selling industry.
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If you wife doesn't like it, perhaps because she is proud of you and does not like the fact that what you do was purported that way, isn't that proof that it does hurt our industry in general, at least to some degree?
Thanks again
mcaldwell for your valuable contribution.
Whatever the author said within the book, no doubt very many great points, I vote 100% in favor that he stated his case in print without using such a controversial title. While I recognize as a master direct marketer, one who has been on the cover of a north American wide magazine as a result of that skill, that the title alone will sell books, was it really worth it? Isn't the potential damage to our profession overwhelmingly more important than a few cases of sold books or a few hundred cases for that matter?
Anyway, let's stay on point ... anyone else?