Elevator Speech and USP

Marketing Forum

 #31
RainMaker

Quote:
Originally Posted by Karen Sargent
Here it is - are you still involved with that marketing program?

Karen
Yes...but scrapped that speech long ago. If someone asks me what I do...I simply say: "Online marketing for small business." If they ask for more...I say: "I put together online marketing campaigns that increase word of mouth business."

I don't rattle off the canned answers that have a specific selling purpose. They don't feel natural to me and don't suit my style.

 #32
Liberty

Quote:
Originally Posted by RainMaker
Yes...but scrapped that speech long ago. If someone asks me what I do...I simply say: "Online marketing for small business." If they ask for more...I say: "I put together online marketing campaigns that increase word of mouth business."

I don't rattle off the canned answers that have a specific selling purpose. They don't feel natural to me and don't suit my style.
Isn't your response, "Online marketing for small business" a canned answer? Doesn't that answer serve to let people know concisely what you do?

 #33
Karen Sargent

Quote:
Originally Posted by RainMaker
Yes...but scrapped that speech long ago. If someone asks me what I do...I simply say: "Online marketing for small business." If they ask for more...I say: "I put together online marketing campaigns that increase word of mouth business."

I don't rattle off the canned answers that have a specific selling purpose. They don't feel natural to me and don't suit my style.
You wrote that it was the way you were starting presentations and I thought it was interesting and to the point.

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