| #2 | ||
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Re: Elevator Speech and USP
Quote:
But if they have never heard of you or your company, then I guess a prepared "elevator speech" should contain your USP. Of course, nothing will get their attention more than asking and talking about them--rather than yourself. |
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| #3 | |
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Re: What is YOUR Elevator Speech
For those willing to share, I'd like to hear some elelator speeches. I'm trying to articulate mine and learn well by following example.
(BTW Gary, what does USP stand for?) |
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| #4 | ||
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Re: What is YOUR Elevator Speech
Quote:
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| #6 | ||
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Re: What is YOUR Elevator Speech
Quote:
Hypothetical discussion with "Jane" at a generic networking event. JANE: “Hey Terri, what is it that you do?” TZ: “Hi Jane, thanks for asking! You know how many self-employed people find it frustrating to be in business by themselves, overwhelmed with trying to do it all? JANE: “Oh yeah, I definitely do. Actually, that sounds exactly like my brother, Joe.” TZ: “Is he working long hours alone and still not getting the clients he wants? JANE: “Yeah, that’s exactly right! He loves being able to work from home, but he’s just not happy with the clients he has and how many nights and weekends he is working.” TZ: “I definitely understand! And he’s not alone. So what Solo-E.com does is teach home-based business owners like your brother the four most successful strategies that we’ve learned from successful solo entrepreneurs. Then we offer a 24/7 online learning and networking community to support them in implementing those success strategies in their business. And the results can be pretty dramatic – I know one fellow who using just one of the secrets went from zero to $250K in two years.” JANE: “Oh wow! That’s pretty cool.” TZ: “We are really seeing solo entrepreneurs designing their work to fit their life: working when they want, doing work they love, with people they enjoy. I know another woman who trimmed her hours from like 60-70 down to 30 hours a week. She only works when she wants to, still makes 6 figures, and has rediscovered her friends and hobbies!” Yada yada yada |
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| #7 | |
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Re: What is YOUR Elevator Speech
Hello Terri, what do you say when the other person just says, "yes" to your first question instead of a longer answer?
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| #8 | ||
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Re: What is YOUR Elevator Speech
Quote:
So the important parts of this dialogue to develop for yourself are:
Hope this helps. |
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| #9 | |
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that is defintally intresting has any one had any Success with that?
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| #10 | ||
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Quote:
"We provide an online marketing program for small business owners who are looking for meaningful, measurable results from their advertising for a fraction of the cost of typical advertising." I'm starting every presentation with these words and I am using it in some cold calling scripts. Because it seems I am molding and changing my focus and slant the more I learn, this may change, but today, I am comfortable with it. It has not been tested enough to know whether its a "keeper." |
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| Thread | Thread Starter | Forum | Replies | Last Post |
| Unique Selling Proposition (USP) | Newbie | General Marketing Discussion | 10 | 07-08-2005 05:47 PM |
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