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Advertising Training or Education

Have you undertaken professional training or serious study of Advertising? - by Houston
Nothing formal but my bookcase has a whole shelf filled with books on advertising, publicity, marketing, etc. - by SpeedRacer
Have you undertaken professional training or serious study of Advertising?
How much does the average salesperson need to know about advertising? :dun - by Mikey
You can get a formal education and or training in advertising, and still remain a novice in this very dynamic and ever-growing industry. We deal with human passions and emotions, with cultures and technology, and have to live with trends and what's "in". Whatever they can teach and how much you can learn, the industry will always stay ahead of you. So you never stop learning just to stay abreast.

I believe this industry has more than it's fair share of misfits, those who received formal training in other disciplines but wind up in advertising (hopefully for the passion, not because it's a good-paying job)

Shah - by wiromal
for the average salesperson? not much. Often times a company executes expensive advertising programmes without even referring to the sales team.

however, for the good salesperson, knowing a lot about advertising will be a big plus. In a way, advertising by his company is both competition to him while also being a sales booster.

researching and understanding the advertising programme of his customer will provide him with a clue of his customer's needs, and help him prepare for the next sales interview. - by wiromal
I have spent some time studying advertising and marketing... I think for most sales people in most companies it is not that important. However, if you are in a very small company without a full blown marketing and advertising departments there is a lot to be gained. The same could be said for people who work as private contractors in industries like real estate, insurance, mortgage, etc... If you are in that situation I think a lot can be gained from some training in both advertising and marketing because you most likely are branding yourself in addition to your parent company.

-Brad - by bmtrnavsky
Houston,

As to your Lead Thread question, I suppose I've had both formal and on-the-job training in advertising from 1972, since my career has been mainly in selling advertising space. - by wiromal
I have been in media advertising sales for over twenty years and I have seen all types of of advertising sales hopefuls come and go over the years. Many were fresh out of college and many just had the fire in their belly. In my opinion, when I am training a new Advertising Executive I'll take the one with the fire in the belly anyday! Believe me I am in no way knocking a college education. Three of my four kids went to college and the other one joined the Navy and is now a Navy Senior Chief. I'm saying it takes more than training and more than education. It takes "desire, guts, thick skin and a will to succeed". - by MPrince
Have you undertaken professional training or serious study of Advertising?
Relentlessly. - by Ace Coldiron
How much does the average salesperson need to know about advertising? :dun
As I see it, the REVERSE is true. Advertising people could benefit by knowing more about SALES! The only measure of advertising is its ability to generate sales. - by Rainmaker
The question is how much does the average sales person need to know about advertising or "Advertising Training or Education". - by MPrince
As I see it, the REVERSE is true. Advertising people could benefit by knowing more about SALES! The only measure of advertising is its ability to generate sales.
It is partially for that reason, RM, that the giants of advertising--Caples, Ogilvy, Burnett, Hopkins, Barton, etc. saw advertising as SELLING rather than marketing. Your point is well taken.

I can't speak for an average salesperson, but I would guess that they don't venture into too many areas of study in their chosen field. Advertising would probably be not one of them. - by Ace Coldiron
As I see it, the REVERSE is true. Advertising people could benefit by knowing more about SALES! The only measure of advertising is its ability to generate sales.
I think advertising people should understand that their advertising should be measurable and should result in putting salespeople in front of qualified buyers.

And here we have to go beyond brand recognition. Ford, GM and Chrysler are great brands. They just don't sell, so all the advertising is useless.

However, as long as advertising and sales people are paid differently, we can't expect them to respect reach other and