Advertising Training or Education

Have you undertaken professional training or serious study of Advertising?

Nothing formal but my bookcase has a whole shelf filled with books on advertising, publicity, marketing, etc.

Quote:

Originally Posted by Houston

Have you undertaken professional training or serious study of Advertising?

How much does the average salesperson need to know about advertising?

You can get a formal education and or training in advertising, and still remain a novice in this very dynamic and ever-growing industry. We deal with human passions and emotions, with cultures and technology, and have to live with trends and what's "in". Whatever they can teach and how much you can learn, the industry will always stay ahead of you. So you never stop learning just to stay abreast.

I believe this industry has more than it's fair share of misfits, those who received formal training in other disciplines but wind up in advertising (hopefully for the passion, not because it's a good-paying job)

Shah

for the average salesperson? not much. Often times a company executes expensive advertising programmes without even referring to the sales team.

however, for the good salesperson, knowing a lot about advertising will be a big plus. In a way, advertising by his company is both competition to him while also being a sales booster.

researching and understanding the advertising programme of his customer will provide him with a clue of his customer's needs, and help him prepare for the next sales interview.

I have spent some time studying advertising and marketing... I think for most sales people in most companies it is not that important. However, if you are in a very small company without a full blown marketing and advertising departments there is a lot to be gained. The same could be said for people who work as private contractors in industries like real estate, insurance, mortgage, etc... If you are in that situation I think a lot can be gained from some training in both advertising and marketing because you most likely are branding yourself in addition to your parent company.

-Brad

Houston,

As to your Lead Thread question, I suppose I've had both formal and on-the-job training in advertising from 1972, since my career has been mainly in selling advertising space.

	#1
Houston	Advertising Training or Education Have you undertaken professional training or serious study of Advertising?

	#2
SpeedRacer	Nothing formal but my bookcase has a whole shelf filled with books on advertising, publicity, marketing, etc.

	#4
wiromal	Education or Training in Advertising You can get a formal education and or training in advertising, and still remain a novice in this very dynamic and ever-growing industry. We deal with human passions and emotions, with cultures and technology, and have to live with trends and what's "in". Whatever they can teach and how much you can learn, the industry will always stay ahead of you. So you never stop learning just to stay abreast. I believe this industry has more than it's fair share of misfits, those who received formal training in other disciplines but wind up in advertising (hopefully for the passion, not because it's a good-paying job) Shah

	#6
bmtrnavsky	I have spent some time studying advertising and marketing... I think for most sales people in most companies it is not that important. However, if you are in a very small company without a full blown marketing and advertising departments there is a lot to be gained. The same could be said for people who work as private contractors in industries like real estate, insurance, mortgage, etc... If you are in that situation I think a lot can be gained from some training in both advertising and marketing because you most likely are branding yourself in addition to your parent company. -Brad __________________ Sales Management 2.0 Discuss, Blog, Network, and Connect.

Advertising Training or Education

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