Sales Promotion Training or Education

Have you undertaken professional training or serious study of Sales Promotion?

Houston, excuse my ignorance, but what do you mean by "sales promotion?"

Originally Posted by Skip Anderson Houston, excuse my ignorance, but what do you mean by "sales promotion?"

Taken from the category description, "Marketing efforts designed to generate immediate interest in purchasing a product or service. Consumer sales promotions include coupons, discounts, premiums, incentives, sweepstakes, demonstrations, etc. Trade sales promotion topics include trade allowances, point-of-purchase displays, trade contests, etc."

Originally Posted by Houston Have you undertaken professional training or serious study of Sales Promotion?

How much does the average salesperson need to know about sales promotion?

Happy Friday!!!

In the grand scheme of the average size company with an outside sales force probably not that much.

However........

If you take the viewpoint that your territory is your own business then you may take another view.

I have the authority to sell and promote products and negotiate pricing to a point in my territory. I may have a customer that uses product "x" and I want to sell them product "y" in addition to product "x". I can then generate my own sales promotion flyer, e-mail, coupon, etc etc to promote product "y" at a discounted price to get a product into an account. I sell a disposable product so if I get it in at a discounted price and they realize the benefits of the product then they will reorder at the regular price in the future.

As a business person who runs my own sales business I can opt to use promotional strategies on my own.

One note....this is not so easy for an insurance agent whose price is based on risk tables and are not negotiable or for other industries.

My two cents for free. (Which may be all it is worth)

Good Selling!

Sell4alivn