What to put in a newsletter

For best results, each article should answer this one question: Does the information you are presenting bring value to the reader OR promote you? Keep in mind, the purpose of a newsletter is to keep your name out there, so that it will be remembered; but the only way it will be read and passed to others is if it is beneficial to the reader.

I used to use a news letter... Here's my real opinion: there are to many ways to screw it up by coming across as a salesman, instead of a friend; regardless of your intention. The ones that come by email make people feel like they were spammed, and the ones that come by mail go in the trash - Not a great way to get referral business. This is why I now only send greeting cards every month. My goal is to be remembered, easily contacted when needed, and to make their day. They know I care; and if they have any industry related questions; they feel welcome to call me... and thank me for the card I sent. It takes me less time, using the system I use; and the card gets shown to others when it is put on display on their counter Month in and Month out. I send it to all of my contacts, sold and unsold. It's the easiest way to turn ever contact into a sold prospect, a referral source, or a repeat client. They will realize you care about them, not "making the sale"; and remember this: Love Wins over Self-Promotion EVERY SINGLE TIME.