Cold Calling for Real Estate Listings

Quote:

Originally Posted by realtor

If you were a real estate agent who would you cold call for new listings besides the expired mls listings and fizzbos/ for sale by owners?

Your sphere of influence and past clients/customers are #1 and #2; if you don't consider those cold calls, fine. They're calls, anyway.

Expireds.
Unconditionally withdrawn and not relisted.
FSBO.

Then...
Call the neighborhood around a new listing. You can get these lists from several sources; our MLS provides Realist, which will deliver DNC-purged lists of the area around an address, to virtually any radius you might like.

Call the neighborhood around a recent sale. Ditto all for new listings.

Note that I didn't say "YOUR listing" or "your sale." Doesn't matter. Start with yours, fine--but you can also use your team's listings and sales, your broker's, or--there's no ethical violation or law against it--ANY listing or sale. ("Hello, Mr. Jones. I'm David Smith of Real Estate One. I'm calling to let you know that a member of our local real estate board recently listed the home at 123 Elm Street for sale. It's a nice 3BR, 2BA home with a walkout basement on a half-acre lot. It's priced at $224,000, and I was wondering---who do you know that might be interested in buying a home in this area? No one? Okay, fine. Now, we know that when one home goes up for sale, two more are likely to list in the next six weeks or so. When do you plan on moving? [whatever] Great. So who do you know that might need to make a move in the next couple months?")

After neighbors to a listing, you could do a survey, Jerry Bresser style, and call... ANYONE. Just run DNC-filtered lists of phone numbers, and start calling with a good script.

Excellent post dstewart.

It realy depends where your time is best spent.

At our comapny, we started seeing the need for people to have cold calling done for them. They needed to perform their job duties and do what was working for them already.

We open for them new avenues, callcenter seat leasing is something that does not need to be expensive to you...

www.professional-lists.com/affordable_call_center_solutions.htm

So, this said, if you have budget to experiment with this you could get the DNC scrubbed numbers reccomended above, use the direct mail data from the list for mailing purposes and have our callcenter dial the list setting appointments for you!

Hope this helps!

	#12
Houston	Excellent post dstewart. __________________ It's just that simple and it's just that hard.

	#13
Lance_Best	It realy depends where your time is best spent. At our comapny, we started seeing the need for people to have cold calling done for them. They needed to perform their job duties and do what was working for them already. We open for them new avenues, callcenter seat leasing is something that does not need to be expensive to you... www.professional-lists.com/affordable_call_center_solutions.htm So, this said, if you have budget to experiment with this you could get the DNC scrubbed numbers reccomended above, use the direct mail data from the list for mailing purposes and have our callcenter dial the list setting appointments for you! Hope this helps! __________________ Lance Best (Data Consultant) Professional Lists Inc. www.professional-lists.com