When is cold calling the best approach?

Originally Posted by realtor I've heard the 1% number before. May I ask you one more question please? When people talk about buying and making lists of prospects isn't that so they can cold call or market directly to the people on those lists? That's like a 1-3% positive response rate right, not counting if salespeople did what you said? All of the talk about targeting your prospects and targeting your offer so you can get a 1-3% positive response?

Realtor to keep this thread from getting off the original topic please start a new thread to address this question. Thank You.

In my opinion cold calling is always the best approach. People grow tired of being bombarded with continuous sales letters, emails, etc...they like to hear a voice on the other end of the phone. They want to match your product or service with a voice a person...

Also viewing cold calling as a numbers game is not the way to go...in my opinion if you become the forgetful salesman you will make more sales.

Sales pressure distracts prospect it causes them to put up a wall in self-defense. Most of all holding a good two-way conversation with the prospects can open up many more doors for you then any sales script. Learning who the prospect is and what issues they are dealing with will help you determine if your product or service can help them. This will cut down on the number of prospects you must (chase) for the sale.

I hope my two cents helps...