"The sale always begins at NO....If someone tells you YES there is no need to sell!!" -- Rory
We live in different sales worlds, Rory. If the infinitive "to sell" means the infinitives "to overcome objections, to convince, to uncover hidden needs, and to get them interested" then what you call "to sell" is an activity geared around those kinds of conditions.
My infinitive "to sell" means "to find people who are already convinced, to find out if that person is trustworthy, to determine if mutual conditions of satisfaction can be met, and to complete the sales process and transaction at every stage of the buying decision.
My sales most of the time begin with a YES then comes the heart of the selling process which is much more than a simple transaction - it's a serious communication process that has to happen before the transaction takes place. The psychology of this process is dynamic and in line with age old selling techniques and practices even though it's also been called a new process - its newness is only a result of comparisions and or over sights.
All of that being said. my point here is to not disparage anyone who is finding success using what they use in making a sale; rather, it's to further a discussion that is important for those new at sales to view and ponder.
MitchM