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"Top Sales Expert"
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An Innovative Method To Connect With A Prospect...
First of all - remember - they don't have a clue who you are, what you do and there is ZERO relationship.
And I would bet - most people are either screening your call or not returning your voice-mail. Why? They are too busy, not interested or they are thinking about their next holiday! So how do you cut through the proverbial cold-calling wasteland? Don't do it. Instead - hit the internet and do some research on WHO you might know that ALSO knows the person you want to connect with. Ask for an introduction. Join the same associations as your target customers. Ask your current clients if anyone knows the individuals you want to connect to. Ask your new prospect if they would be interested in doing a mutual news release to the media regarding a topic where both of you could benefit. (This Sales Diva is a former media gal and I know how easy it is to get into the media!) Worst case scenario? Say " Hi Bill - this is So and So from Blah and Blah, you don't know me, however I was referred to you/saw you in the paper/ etc. and I have an idea that I think would ie/save you money/double your profits/get you on TV (be creative!) Get creative and make people curious! Good Luck! Kim Duke www.salesdivas.com |
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