Earn Larger Profits with "Precise Pricing"?

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Researchers at Cornell University found that there is a consumer "bias in judgment" that could impact all real estate agents, and perhaps even the B2C selling community as a whole.

If you price a home with precise pricing, your buyers may make an offer that is closer to the listing price than if you use rounded pricing. -Skip Anderson
Excellent #2
That's excellent, Skip.

I read both the article and abstract and it supports the theses of my thread on impressions - that often unknown and undefined impressions change (or alter or effect) a subject (or object of consideration). Usually there is no logical connection between the impression even when known and the conclusion.

Their study made my case.

MitchM -MitchM
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