Earn Larger Profits with "Precise Pricing"?

Researchers at Cornell University found that there is a consumer "bias in judgment" that could impact all real estate agents, and perhaps even the B2C selling community as a whole.

If you price a home with precise pricing, your buyers may make an offer that is closer to the listing price than if you use rounded pricing.

You can read more about this phenomenon at selling real estate to see how you might be able to use this consumer bias in judgment to your advantage.

That's excellent, Skip.

I read both the article and abstract and it supports the theses of my thread on impressions - that often unknown and undefined impressions change (or alter or effect) a subject (or object of consideration). Usually there is no logical connection between the impression even when known and the conclusion.

Their study made my case.

MitchM