Target your market(s) for cold/prospect/purchased calling. BNI is good for many people - look into a local franchise, attend two meetings and see if it looks promising for you. Know what differentiates you from the competition - what your product features to offer people. Connect with someone who can be a good source of referrals and visa versa - someone who is into markets you want to get into and visa versa.
The best to you.
MitchM