Home > Networking > Create a Network of Colleagues, Cronies, Clients and Friends

Create a Network of Colleagues, Cronies, Clients and Friends

The title for this thread is from an article by Susan RoAne in the local real estate magazine that came today. In the article she wrote, "The most powerful people aren't necessarily those with the biggest titles but rather those with the biggest rolodex files". I've seen that some people are really for or really against networking. Is networking the holy grail of lead generation? - by realtor
I don't know if it's the "holy grail" but it sure can be a major lead source. - by Skip Anderson
Skip do you think one lead source, besides networking or referrals, consistently outproduces others? - by Marcus
Skip do you think one lead source, besides networking or referrals, consistently outproduces others?
I don't know the answer to that question, Marcus. My guess is that it probably depends upon the particular industry and the particular type of selling. - by Skip Anderson
I don't know the answer to that question, Marcus. My guess is that it probably depends upon the particular industry and the particular type of selling.
You are probably right. thmbp2; - by Marcus
"Is networking the holy grail of lead generation?" -- realtor

If the next person I sponsor into my company has a huge center-of-influence who: 1. sees the value of my products and wants them, 2. wants to create a stream of over ride income, 3. does what they are told - that person and those he/she sponsors and many in the network will flourish. Some will be able to be earning millions of dollars provided they do the right things - no guarantee but the template is precise.

Likewise, if the next person I sponsor has little to no center of influence creating that same income potential will take extreme focus and prospecting most people will never do. Most people even with a solid center-of-influene will either.

In my case I had to hustle and get very focused.

I don't believe networking is necessarily the holy grail of lead generation - it can help and of course in my business "network marketing" it's all about networking in a precise way.

People with huge centers-of-influence have come about that circumstance in many ways - and some huge centers-of-influence meaning (lots of people known) don't necessarily mean lots more success.

There is no holy grail like that ultimately but there can be.

MitchM - by MitchM
I'm really thinking I need to start making better use of my contacts. I'm reading "Networking Magic" and have found some great ideas. - by Thomas
Developing new relationships isn't all that easy. You have all given me a lot to think about. Thank you. - by realtor
Every selling situation is different and I imagine none of us have been in every selling situation but it makes sense to think there's enough uniqueness to situations that one shoe doesn't fit every size.

Likewise, personality also can dominate a selling situation as well as type of industry and type of product.

Be that as it may, networking will be what each individual makes it out to be - I'm not speaking strictly of network marketing now. I've watched people spend years doing what they considered to be developing relationships in the hope that relationships would one day translate into sales. For most it never does.

Those same people would have been better off picking up the phone and cold calling three hours a day or cold knocking three hours a day disqualifying everyone not needing, wanting and willing to buy today. Then round two and so on.

Lead generation comes in many ways and it's a cliche but true to say: hey, just sell. BUT that still doesn't answer HOW.

MitchM - by MitchM
Hi All:

Great insights by everyone. For me networking is just a 'piece' of the total marketing pie. I consider it a necessary part of my overall marketing efforts and I do attend business functions related to my field. I pay special attention to who may possibly provide me with future business and strike up conversations with them. We usually end up exchanging business cards and I move to the next person.

A day or two later I will send a 'handwritten' thank you card to the people I met at the event and thank them for speaking with me. No one I meet ever sends me a thank you card and I know this surprises them. In the thank you card I tell them I'm going to call them in a couple days and see if they would like to meet for lunch and talk about how we could create new customers for each other. Almost every one of them accepts because I tell them the lunch is my treat. We all like free