Create a Network of Colleagues, Cronies, Clients and Friends

The title for this thread is from an article by Susan RoAne in the local real estate magazine that came today. In the article she wrote, "The most powerful people aren't necessarily those with the biggest titles but rather those with the biggest rolodex files". I've seen that some people are really for or really against networking. Is networking the holy grail of lead generation?

I don't know if it's the "holy grail" but it sure can be a major lead source.

Skip do you think one lead source, besides networking or referrals, consistently outproduces others?

Originally Posted by Marcus Skip do you think one lead source, besides networking or referrals, consistently outproduces others?

I don't know the answer to that question, Marcus. My guess is that it probably depends upon the particular industry and the particular type of selling.

Originally Posted by Skip Anderson I don't know the answer to that question, Marcus. My guess is that it probably depends upon the particular industry and the particular type of selling.

You are probably right.

"Is networking the holy grail of lead generation?" -- realtor

If the next person I sponsor into my company has a huge center-of-influence who: 1. sees the value of my products and wants them, 2. wants to create a stream of over ride income, 3. does what they are told - that person and those he/she sponsors and many in the network will flourish. Some will be able to be earning millions of dollars provided they do the right things - no guarantee but the template is precise.

Likewise, if the next person I sponsor has little to no center of influence creating that same income potential will take extreme focus and prospecting most people will never do. Most people even with a solid center-of-influene will either.

In my case I had to hustle and get very focused.

I don't believe networking is necessarily the holy grail of lead generation - it can help and of course in my business "network marketing" it's all about networking in a precise way.

People with huge centers-of-influence have come about that circumstance in many ways - and some huge centers-of-influence meaning (lots of people known) don't necessarily mean lots more success.

There is no holy grail like that ultimately but there can be.

MitchM

I'm really thinking I need to start making better use of my contacts. I'm reading "Networking Magic" and have found some great ideas.

Developing new relationships isn't all that easy. You have all given me a lot to think about. Thank you.