How do you find a hungry market?

I just read How to Find A Hungry Market and the idea looks incredible but the article didn't say much about how to do it. How do you find hungry markets?

In my opinion, people have needs and desires, and if they're willing to spend money on those needs and desires, that constitutes a "market."

In his article, he says:

"The Old Selling Model is where you build your product first and then find your market. The New Selling Model is where you find a Hungry Market and then build a product to quash the markets hunger."

If you're a real estate agent, I don't know how you "build a product to quash the market's hunger" since your product already exists. Maybe a home-builder can "build a product to quash the market's hunger" but I don't know how a r.e. agent does that.

A personal note: I'm always a little suspicious when people are critical "old sales models." Most "new sales models" are either: (a) bogus; or (b) traditional sales models repackaged as "new" or (c) are "marketing philosophies" rather than "sales models."

Maybe the author would like to respond to your question. Or better yet, Realtor, perhaps you could send him a message through S.P. and ask him your question and then share the answer with the rest of the community in this thread.

Do any other experts have any thoughts about Realtor's question?

[a great question realtor]