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Originally Posted by MitchM
1. Jacques Werth's "High Probability Selling" is making a profound difference in what I do in sales
2. Frank Bettger's "How I Raised Myself From Failure To Success In Selling" a classic from 1947 with a forward from Dale Carnegie
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I agree with Mitch's choices above.
I would add
"Mega-Selling" by David Cowper and
"The Art of War The Art of Sales" by Gary Gagliardi. The latter is the only book out there that effectively interprets the principles of strategy as they apply to selling. I personally use it as a litmus test for any sales concept that I am introduced to. The books that Mitch recommended, as well as Mega-Selling, pass with flying colors. Bettgers's book was a milestone because it was truly the first to introduce the modern idea of "system selling" although I don't believe the author used that term to describe it.
Two other good choices are
"The Patterson Principles of Selling" by Jeffrey Gitomer and
"Start With No" by Jim Camp (advanced and contrarian).