Are Direct Mail and Email Dead?

Direct Marketing Forum

 #1
Frankie
Are Direct Mail and Email Dead?

Is direct mail spam and email spam so common that they've lost their effectiveness?

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 #2
AZBroker

As far as I know people love to check their in-boxes and mailboxes. As long as that's happening email and direct mail are still alive and kicking.

 #3
ginac84
RE: Direct Mail and Email Dead?

I agree with AZBroker on this one. I feel that most people enjoy receiving helpful messages which is why direct and email campaigns still work. I still love receiving promotional postcards in the mail (especially if they are about great sales!).

 #4
Thomas

We're still getting calls from postcards we send out so it's not dead for us. I haven't done any email prospecting because I don't know where I'd get the email addresses. Where would a person go to get email addresses?

 #5
nocci01
Re: Are Direct Mail and Email Dead?

Pretty much...unless you know how to make it personal or really really catchy. If you just get everyone's birthdays (month and day)...and send them a simple Happy Birthday card...you'll capture more new business that way than by sending random mailers...it's more effective and more personal as well.

Thanks,
Nam Do

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