Good Morning:
I prefer to do an in person cold call. It is easy for me to do. Even if I just get to drop off a card then that is one more I don't have sitting in my box.
I don't sell over the phone. If I make cold calls via phone it is only for making an appointment. Of course having an appointment is best but often I will learn about another department in a hospital that may have a need for my product so I don't shy away from cold calling the new contact.
This is also where a referral is an awesome tool for me. I usually can get the person who told me about the new area to call the department head and ask if I can drop by.
Good Selling!!!
Sell4alivn