Agreed, you are leveraging the power of your network. The real "leverage" part of Web 2.0 takes over when your network begins distributing your content, then their network does the same. . . and the traffic snowball takes over.
But this viral traffic effect never lasts.
True Internet marketing leverage comes when you've built enough consistant "targeted" traffic to your site via the search engines, and you have a clear V.P.P. (valuable preselling proposition), meaning the eyeballs that are looking at your website are, more than likely, eyeballs that have a need for exactly what you're offering. (I'm getting off topic so I'm going to stop.) ~Jesse
