Best sales read?

Hello,

Can anyone recommend a good sales read? Specficially I'm seeking something that explains the psychology behind buying and selling and offers explanations as to buyer behaviour and how to motivate/persuade people to buy..

Just something inspiring..

Cheers
Adam

The Psychology of Selling by Robert DeGroot. I think it might be out of print, but you might be able to find a copy somewhere. (note: most sales books that use the term "psychology" aren't really about psychology, they're just about selling techniques, but DeGroot is an actual psychologist).

I question if there is enough psychology in print behind buying and selling.

Cialdini wrote the book on "Influence". I read the book and some of it can be worked in to sales and marketing.

Quote:

Originally Posted by Skip Anderson

The Psychology of Selling by Robert DeGroot. I think it might be out of print, but you might be able to find a copy somewhere. (note: most sales books that use the term "psychology" aren't really about psychology, they're just about selling techniques, but DeGroot is an actual psychologist).

There are some copies of this on amazon, I'm considering buying it. Can you actually recommend it? Any good?

Quote:

Originally Posted by sales_ace

There are some copies of this on amazon, I'm considering buying it. Can you actually recommend it? Any good?

Yes, it's good and I often recommend this book.

Influence: Science and Practice by Robert B. Cialdini

Best sales read?

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