Azbroker,
It's fashion related. Decent niche website, I've moved on to bigger, greener, more competitive/more profitable pastures. But that site's traffic just kind keeps rolling along unphased, for the most part it grows; though June and July have been pretty tough, but these are the worst months for web traffic anyway so that's expected. SBI is an amazing product, but I know it's not for everyone.
Hope that helps,
Be well,
Jesse