The disadvantages of personal selling

Marketing Forum

 #1
Bulldog
The disadvantages of personal selling

From your point of view what are the disadvantages of personal selling over other promotional methods?

 #2
Marcus

Quote:
Originally Posted by Bulldog
From your point of view what are the disadvantages of personal selling over other promotional methods?
The cost per action of personal selling is higher than other promotional methods.

 #3
Bulldog

Quote:
Originally Posted by Marcus
The cost per action of personal selling is higher than other promotional methods.
True. What other disadvantages are associated with personal selling?

 #4
Liberty

Quote:
Originally Posted by Bulldog
True. What other disadvantages are associated with personal selling?
The cost of recruiting, training and retaining a sales force.

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