Landing Pages

I have been reading about the importance of landing pages and the need to be very specific in their purpose and copy. The part that I am confused about is how to integrate these landing pages into the over all website. I am not interested in visitors from the home page using these pages, but l know all important pages within my site must be linked to be spidered and ideally should have multiple inbound links to be weighted as "important."

Any suggestions?

[quote=RainMaker]I have been reading about the importance of landing pages and the need to be very specific in their purpose and copy. The part that I am confused about is how to integrate these landing pages into the over all website. [quote]Hi Rain,
I'm not an expert in this area but what I've done is included my normal menu (that appears on all of my "important" pages) also at the top of my landing page. I'm curious to see what others say about that strategy...

Quote:

I am not interested in visitors from the home page using these pages, but l know all important pages within my site must be linked to be spidered and ideally should have multiple inbound links to be weighted as "important."

My understanding is that the "inbound links" are more important coming from other sites, not your own. Especially sites that themselves are highly ranked...

Here's how I understand landing pages. I think that term has a couple definitions.

Your most important landing page is your home page because that's where the majority of your traffic ends up. Let's say you have 6 main pages on your site, one of which is about - you guessed it - widgets.

If you do a PPC campaign promoting widgets, you could assign the landing page for the ad to your widgets page. In that instance, the widgets page is already integrated into your site.

If you run an ad in the Widget Associations online newsletter, you might create a separate landing page for association members explaining your value proposition specifically to them, and inviting them to visit other pages on your site. Like the widget page.

In that case, I wouldn't worry about the inbound links or the ranking of that association landing page. You don't need ranking to get people to that page, because your traffic is already funneled there from the ad.

Your widget page would be the one you want ranked, and that will happen because it is integrated into the site, and you may have links from directories to it, etc.

I hope this makes sense, and helps to answer the question.

Kathleen

Quote:

Originally Posted by RainMaker

Any suggestions?

If you're not going to link to these pages from Tier 1 or Tier 2 pages then use a Site Map.

Quote:

Originally Posted by SEO-LAD

If you're not going to link to these pages from Tier 1 or Tier 2 pages then use a Site Map.

Thanks, SEO

Quote:

Originally Posted by RainMaker

Thanks, SEO

You are welcome.

	#1
RainMaker	Landing Pages I have been reading about the importance of landing pages and the need to be very specific in their purpose and copy. The part that I am confused about is how to integrate these landing pages into the over all website. I am not interested in visitors from the home page using these pages, but l know all important pages within my site must be linked to be spidered and ideally should have multiple inbound links to be weighted as "important." Any suggestions?

	#3
KSA-Mktg	Re: Landing Pages Here's how I understand landing pages. I think that term has a couple definitions. Your most important landing page is your home page because that's where the majority of your traffic ends up. Let's say you have 6 main pages on your site, one of which is about - you guessed it - widgets. If you do a PPC campaign promoting widgets, you could assign the landing page for the ad to your widgets page. In that instance, the widgets page is already integrated into your site. If you run an ad in the Widget Associations online newsletter, you might create a separate landing page for association members explaining your value proposition specifically to them, and inviting them to visit other pages on your site. Like the widget page. In that case, I wouldn't worry about the inbound links or the ranking of that association landing page. You don't need ranking to get people to that page, because your traffic is already funneled there from the ad. Your widget page would be the one you want ranked, and that will happen because it is integrated into the site, and you may have links from directories to it, etc. I hope this makes sense, and helps to answer the question. Kathleen __________________ Build Real Estate Results!

Landing Pages

Internet Marketing