Sales Myth no.1: Sell the Benefits

In this clip, Grant Leboff, author of Sales Therapy, pulls the plug on that age-old sales tactic - selling the benefits. So what's wrong with benefit selling? Well, firstly, we've heard it all before. We're all sick of salespeople telling us how great their product is. And secondly, we've all been let down so much by these false promises that when we hear a list of benefits we just start looking for the catch. Watch Grant Leboff explode the myth and introduce the alternatives -- you'll never try and sell the benefits again.