Sales Myth no.3: It's All About the USP

In this clip, Grant Leboff, author of Sales Therapy, talks about the USP -- your unique selling proposition. You'll find out how to move away from bolting on something to your product or service to make it unique, and instead using your own experience to create a proposition that's unique to you. You'll learn how to turn yourself into a magnet and make your business more appealing to customers. Grant also introduces something new -- the emotional selling proposition.