$1000 monthly marketing budget

my first post, and I am glad to have stumbled upon this forum

So I recently got back into sales after a few years of freelancing as a web developer and have joined a technology based printing company focused on the enterprise market.

I will be starting off with a list of companies, with very little opportunity to source business outside of that 'territory', but I also have $1000 a month to spend on marketing.

Any ideas on what to do with that money?

Thanks!

Does your company get a lot of business from the Internet?

there are over 50 inside outbound account managers, a strong enterprise reach, and a strong internet presence. I'm just another one of the 50 who will be given a list of local companies to call on.

My first reaction is that you are in Sales, yet you are being given a Marketing budget. It sounds like your company does not understand the distinction between Sales and Marketing.

What I would do with my $1K/month would depend a lot upon what corporate-wide marketing outreach programs are in place to build brand awareness, credibility, etc.

If such a program is in place, then I would focus my efforts on identifying a niche where you are already strong (you already have several accounts there) and dominating it.

If such a program is NOT in place, then that's a whole 'nother animal.

If it was a local territory then I would use it to join a local chamber of commerce or a sales networking organization.

If it is not possible then use on promotional items to send follow up literature to potential clients.

Just a few ideas...

Good Selling

Sell4alivn

$1000 monthly marketing budget

Promotion Forum