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Sales Effectiveness

I want to put forth a few questions on sales effectiveness to the sales training community.
  1. How do you define sales effectiveness?
  2. How do you measure sales effectiveness?
  3. How do you improve sales effectiveness?
Thank you in advance for your replies. - by Frankie
  1. How do you define sales effectiveness?
  2. How do you measure sales effectiveness?
  3. How do you improve sales effectiveness?
The definition SR linked to is good. Measuring sales effectiveness can be done in a debriefing after each sales call. The information you obtain during the debriefing can be used to identify where you can or need to improve. - by Houston
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