Internet marketing for sales professionals

Do you feel that Internet marketing is a prospecting method sales people need to learn?

SpeedRacer, I think it depends a great deal on the exact job duties of the salesperson and the industry in which they work. Having said that, I think that every prospector should - at a minimum - keep their eyes open for identifying ways to connect with potential buyers (or a network who can refer potential buyers) on the internet.

Your question is a good one but depends on the type of selling the person is conducting. An entrepreneur, consultant, etc might use the internet for marketing.

Any selling professional must use the Internet to discover as much about the prospect before picking up the telephone and saying hello!

Good Selling!
Drew

Quote:

Originally Posted by SpeedRacer

Do you feel that Internet marketing is a prospecting method sales people need to learn?

I'd like to add to Skip and Drew's comments.

I think internet marketing is changing the way we communicate on many levels, including selling. And it is changing rapidly.

Entrepreneur March 2007 had an article that quoted research about the increase of people searching the internet for even local business needs so, I doubt that internet marketing even at this level is going down.

Find out where your customers are finding you now. Then build those avenues into your marketing plan. I would bet that some of them are finding you on the internet so it will likely be one part of your marketing.

Certainly the Internet can be an additional way for you to Prospect however be aware that it is illegal to do so for some Financial Instruments. There are many Blogs you can post comments on as well as write and post Articles that could position you as a possible Industry Expert. Of course you could also have your own personal Web Site.

Stan Billue, CSP

Internet marketing for sales professionals

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