Effective Public Relations

I measure my PR by the return i get which i invest in my Public relation campaigns

Good point! That is indeed the right method to your PR.

Traffic generated from the PR campaign or media coverage would be logical metrics.

If one doesnt get the required return from his investment then i thnk he is having loss in that point of time

Quote:

Originally Posted by bmrugger

Can someone tell me how the effectiveness of public relations is best measured?

Can you also provide some examples of effective evaluation techniques?

Thank you.

There's a great degree of intangiblity in terms of measurement,
and plenty of people will debate that issue.

It's best measured by your own set standards on how
you consider it to be successful: added reputation?
more awareness? more recognition? sales inquiries?

Ever person has different opinions on whether or not the
PR efforts were effective or not.

	#11
mtajim	I measure my PR by the return i get which i invest in my Public relation campaigns

	#12
jimberan	Good point! That is indeed the right method to your PR.

	#13
Jolly Roger	Traffic generated from the PR campaign or media coverage would be logical metrics. __________________ "The beatings will continue until morale improves."

Effective Public Relations

Public Relations and Publicity