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SEO Outsourcing or Do it yourself?

For the job of search engine optimization which makes more sense to you doing it yourself, outsource or a combination of each? - by Admin-Asst
What's the highest and best use of your time? What's your time worth? What's the cost to outsource? Do the math. :) - by Mikey
What's the highest and best use of your time? What's your time worth? What's the cost to outsource? Do the math. :)
Slam dunk! Whatever the task, first ask yourself is this the best use of your time. If you can get it done better and cheaper by outsourcing leverage your time and money to your advantage. - by Houston
Here is a better question:

Do you want your reputation damaged by outsourcing SEO to inexperienced firms/individuals? Do you want your site banned because you were unaware of what the basics of SEO practices are? - by Tahjia C.
Do you want your reputation damaged by outsourcing SEO to inexperienced firms/individuals? Do you want your site banned because you were unaware of what the basics of SEO practices are?
It is fair to take for granted that a question like this assumes you would be hiring a professional and reputable firm? - by Liberty
If you know how to do it, and have the time to stay on top of it, do it yourself. But that depends on how many hats you are already wearing at your company.

If you outsource it, make sure you check references and rankings of their clients for quality keywords.

Most of the SEO experts out there do not know what they are doing, but the ones that do can really help your business grow.

FYI... Before anyone starts to PM me about my comment of most SEO's not knowing what they are doing, I started an SEO company from scratch and made 7 figures doing it before I sold it for a good chunk of change. So I have a great grasp of the industry. Just do your research like you would anything else when hiring an SEO. - by SalesBuzz.com
That is a great piece of advice actually. I own a company, where we do household services and I have my sales reps go door-to-door to gain sales.

In addition, I am now looking into mastering telemarketing, along with needing leads. But, I think SEO is very valuable for the actual web site.

I also co-own a web site prosalesguide.com, and the other owner does the SEO. So, right there we are lucky, and he is quite good at it. - by Jumpman
when it comes to SEO, I say do it yourself. There is a lot to grasp but it can all be picked. I have been reading multiple forums on seo for the last month and feel that i have a great base of knowlege. For my sites, I know nobody will work harder to promote then to me. - by b2brep
If someone asks you; should I outsource my sales or should I do it myself? The first question you would probably ask is whether this person has any sales skills. The next question would be balancing time and costs, but without any skills the option for outsourcing is the only way to go. - by ChannelSales
For the job of search engine optimization which makes more sense to you doing it yourself, outsource or a combination of each?
I have to question the tactics of some SEO's. IE working on taking over an SEO account from one of my competitors (apparently a reputable company). What I found was shocking!!!!!!

Did a back link check, they had one inbound link, & three outbound links. Guess where these outbound links were pointing. You got it .....back to the SEO.

Moving on..........Did a keyword check. I asked my potential client who was being optimized, their company or their SEO.
Every keyword that you can use to optimize an SEO site was used & not the target business (luxury home building).

This SEO company had the gall to not only link their landing page but linked their web site in depth.

Checked their alt image attributes.......guess what they said.....You got it....the name of the SEO company (again).

Checked their Meta Tags..........not even close. Their description tag & keyword tag were inversed. I asked my client if they were trying to rank for (luxury)........as some of you know....that ain't going to happen. I will not debate Meta tag use.

Checked their (H1) use. I guess they believe (H1) doesn't matter

Checked for relevant key words within their site.........not one

The moral of the story I hope is clear. Do your homework & do a lot of it. Take the Google Keyword test to start.
Understand that SEO work is not a one time affair. You got to do every day !!!!!!

If you want to be in the SEO business, know what side