The new era of selling

Am happy that you got the point i want to put forward i.e SELLING should be given the equal importance as other aspects.
Now when we agree on this what can be the means at what should be our approach.
I want to start this discussion on this.
So forum friends pour in your views and ideas
Prakhar Gupta

Quote:

Originally Posted by prakhar_nirma

Am happy that you got the point i want to put forward i.e SELLING should be given the equal importance as other aspects.
Now when we agree on this what can be the means at what should be our approach.

What are you seeing that causes you to feel that selling isn't given equal importance as marketing?

Happy to see you join this forum.
Friend when we look how the organisation go for SALES departmen:
1.They have to do the selling but very rare they are in the decision making place for advertisements and promotional plans.
2.Empowerment of the sales person for decision making according to the need of the region or the area and the consumer demand.
3.Training based on reaction rather on a proactive action.
4.When we talk about branding why dont we also work on improving the SALES deparment of an organisation(Well it will be the last one.)

I feel i have answered your question.
Do answer so that we can carry the view ahead
Prakhar Gupta

Quote:

Originally Posted by prakhar_nirma

1.They have to do the selling but very rare they are in the decision making place for advertisements and promotional plans.

Are you referring to the sales "people" or the sales "department"?

Quote:

Originally Posted by prakhar_nirma

2.Empowerment of the sales person for decision making according to the need of the region or the area and the consumer demand.

Within limits I agree.

Quote:

Originally Posted by prakhar_nirma

3.Training based on reaction rather on a proactive action.

Can you explain what you mean?

Quote:

Originally Posted by prakhar_nirma

4.When we talk about branding why dont we also work on improving the SALES deparment of an organisation(Well it will be the last one.)

How are you relating the two concepts?

Starting with the first one what i mean is:
Organisations do advertising and promotions for what, to increase the sales.
But then why not the sales head in organisation not involved in the decision making of advertisement and promotional plans. I think you will agree that these are the sales people who are closest to the consumer so they can give the best possible insight when we are planning for advertisements or promotional plans.
Prakhar Gupta

Quote:

Originally Posted by prakhar_nirma

But then why not the sales head in organisation not involved in the decision making of advertisement and promotional plans.

I think this "does" happen with many companies especially small businesses.

Now about branding vs selling we build brands but what about selling. Isnt it is important to put the selling as our core value NEVER!!!!

Prakhar Gupta

Quote:

Originally Posted by prakhar_nirma

Now about branding vs selling we build brands but what about selling. Isnt it is important to put the selling as our core value NEVER!!!!

I'm not understanding your point. Can you explain what you mean?

Quote:

Originally Posted by prakhar_nirma

Now about branding vs selling we build brands but what about selling. Isnt it is important to put the selling as our core value NEVER!!!!

Prakhar Gupta

Specifically what actions would constitute putting selling as (our) core value? Second question: After those recommended specific actions were taken, what would be the effect that you perceive?

Also, I don't understand the connection between branding and a perceived undervalued sales force. Could you explain?

Quote:

Originally Posted by prakhar_nirma

3.Training based on reaction rather on a proactive action.
Prakhar Gupta

I think you need a new trainer. Salespeople should always be proactive. Reactive Sales People tend to sit all day waiting for a prospect to contact them.. lol Or for customers to solve their own problems..lol Or my favorite, waiting for orders to come out of thin air...lol

This is a pretty good thread.

The new era of selling

Sales Forum