The new era of selling

Hi
We all know how marketing has replaced selling and we talk about placing the marketing in each department of the organisation.
But the point to ponder is that what ever may be the situation without a effecient sales department you can not expect to compete and grow.
Accept it or not selling is the most important part of the organisations and if we observe it is clearly to identify that each department have a kind of selling to internal and external customers.

So time has arrived that we recognise the importance of developing a selling culture in an organisation instead of giving the selling a secondry treatment.
SO lets lets be torchbearers in the dawn of new era of selling.

What are your views fourm mates. Shouldnt we raise this issue through this forum.

Prakhar Gupta

I didn't know Marketing had replaced Selling. I know some companies have tried that and are reaping the harvest, or lack of. I love coming into a new company with my books, CD's and links. It takes about 2 weeks before all the other (so called) salesman are crawling over my desk to find my secret. As much as I share these books, CD's and Links they never investigate them. Yet they wonder why I am successful.

Selling is a skill and takes hard work (yet fun work). I wish more people in the sales profession knew this.

Hi
I think am writing to a person with a natural flare for sales. good to meet you.
What i want to say is that we have to be focused on convergence of selling and marketing instead of practicing them at college.
Prakhar Gupta

College, Wow that was a long time ago. But I didn't learn Sales there. Well, guess I learned while working my way threw college.

I wish I could remember where I read the article so I could post it, and if anyone knows it then please post. It was an article about the shrinking number of true salespeople in the workforce of today and how their value will increase.

I want to use this form as to forward my point that SELLING can not seperated from the other marketing activities of an organisation, be it branding, advertisements, promotional offers the view i wnat to put forward is that selling is effective when run in consonance of overall practices.
By just giving the target and no promotion vice versa is not going to help reap rich dividends from the selling.
Prakhar Gupta

But once again, you are saying that selling is simply a part of marketing. In your methodology, my work would be a failure. I spend several hours a day prospecting raw leads. No Marketing involved, other than a well designed (questionable) e-mail to grab interest. Using the 80/20 rule, which for my market seems more like 99.8/0.2 rule lol, I find a few true prospect a week. I prefer to think of marketing as part of selling, not as you have stated it, sales being a part of marketing.

But rest assured, I will allow you to continue with this thread and state your point. There are many ways to the top of the mountian and if you have found your way to be successful, I will enjoy hearing about it.

Quote:

Originally Posted by Landisintaiwan

But once again, you are saying that selling is simply a part of marketing.

Isn't selling a function/aspect of marketing?

I find that u feel offended in no way i want to disgrace the work done by you, and secondly i dont know in which field you are in and you work independently or for an organisation.

The fact i want to say is that in an organisation should have the convergence of marketing and sales.
they are compimentry to each other none can be taken for granted but at present the sales is given secondry treatment. Focus is on giving the target not bringing it in synergy with the final goal of the organisation.
Prakhar Gupta

[quote=Landisintaiwan] I prefer to think of marketing as part of selling, not as you have stated it, sales being a part of marketing.
QUOTE]
I am in agreement with that with the following caveats. First, in common usage, the terms sometimes refer to activities that could be inserted in either area--sales or marketing. Cold call prospecting is an example. Second, we have to be cautious of a misunderstanding because of a semantics issue. Third, I think prakhar's posts are to promote the value of sales. I certainly will say that selling is the most important skill in business.

Quote:

Originally Posted by Landisintaiwan

I prefer to think of marketing as part of selling, not as you have stated it, sales being a part of marketing.

I agree with this statement. The main goal is always to sell your product or service, marketing is one aspect that helps you to do that.

The new era of selling

Sales Forum