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that sounds good. for me a testamonial would be taken within the 1st 4 weeks of training.
this personal reference sounds to me kind of more about myself and what i do, what the benefits are and why someone (you)(customer) would benefit from buying from me.
this is what i was told to do
"None-the-less I am happy to explain. If you have not done so already, we would recommend that you sit down and write a 250 word essay about why you became a trainer, who inspired you, the genesis of your decision to go into the industry, what you want to do, how you intend to help others and those who have helped you get to this point. Try to include a quote from someone who inspires you as well and specific identifiable trait or selling point that separates you from your competitors. Turn this into a 2 minute testimonial. Memorize and rehearse this testimonial on video and or in front of a mirror until you become comfortable and it does not come across as contrived. Check your tone of voice, facial maneurisms and body language. Since 60% of your communication is non verbal, 30% tone of voice and 10% your actual words, make sure you are prepared. This testimonial should be used at any and all times you meet a potential client... be it in line at the movies, in the supermarket, at dinner, breakfast, lunch, out for a walk, etc. Any time you are in public is a chance to make a sale."
does this make sense to major sales people here??
by the way i want to thank this board for the support and commitment it gives.
Hello niallcore. Originally I was reading your request as what is a testimonial and Gerry, Skip and Drew gave you that definition.
However reading this, it sounds like you are being asked to create an elevator pitch with a testimony. Is that correct? I tend to not focus on me and my credentials on an initial introduction; really, who cares EXCEPT me. My approach would be more to gain the attention of the prospect and you do that by talking about them.
Using some of the criteria set for you, consider this formula for a 1 to 2 minute what you are naming, testimony:
1- Who do you help? ex, "I work with introvert and shy independent professionals and salespeople who have some kind of sales reluctance..."
2- What kind of problems do they have?' ex, "Do you know how some people get queasy just thinking about going to a network event? Or maybe you know someone who doesn't follow up with prospects?"
3- How they benefit working with you?, ex, "My clients like that we develop a personal plan that is comfortable for them, they become more confident in their marketing, and their sales quickly accelerate."
4 - And THEN who are you? ex, "My name is Pat Weber and I am a Sales Accelerator Coach using my number one rated sales and sales management experience over the years to help introverts, shy and even reluctant extroverts comfortably and confidently accelerate their sales."
Sometimes I change the order around because I often like to LEAD with the "Do you knows...?" Questions grab attention more quickly.
Usually after this intro someone WILL ask, "How do you do that?" or "That sounds interesting and I think I know someone who could use you." It's enough to get a conversation going and that sounds like what you are being asked to do when you say, "...This testimonial should be used at any and all times you meet a potential client... be it in line at the movies, in the supermarket, at dinner, breakfast, lunch, out for a walk, etc. Any time you are in public is a chance to make a sale.""
I hope this helps and thanks for your clarification. -patweber