Perfect Selling by Linda Richardson

Linda Richardson, who pioneered customer-focused selling, has pinpointed 5 stages of the sales call. In her new book, Perfect Selling, she reveals how to master each stage in just twenty minutes a day—all so you can meet your sales objectives. By learning her proven process, you’ll learn how to:

• Connect with your customer immediately
• Explore customer needs with strategic questions
• Leverage your presentation to the client’s needs
• Resolve your client’s objections
• Act when—and how—to end the call

Perfect Selling reveals the secrets to connecting with your clients, positioning your product, and walking away with a sale.
Perfect Selling is designed to help salespeople to:

• Increase sales with new customers and expand present relationships
• Gain control over the sales call to achieve objectives
• Use their own style within a structure that maximize every minute of the sales
• Accelerate preparation time and guide debriefing of a call
• Increase call confidence because they have a game plan easy to understand

Linda Richardson is the Founder and Chairman of Richardson, a global sales training business. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.”

-Jeff Blackwell