email marketing

Direct Marketing Forum

	#1 -
b2brep	I am looking for some best practices tips on email direct marketing. Could somebody point me in the right direction..Thanks.

	#2 -
Mikey	Rule #1 - NO SPAM! Use verified opt-in for all of your lists.

#3 -

MPrince

Quote:

Originally Posted by b2brep

I am looking for some best practices tips on email direct marketing. Could somebody point me in the right direction..Thanks.

I don't know a lot about e-mail marketing but here is a link from someone on this forum that should be able to help you.
http://www.sourcelists.com/

MPrince

	#4 -
marchal04	E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: * sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, * sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, * adding advertisements to e-mails sent by other companies to their customers, and * sending e-mails over the Internet, as e-mail did and does exist outside the Internet.

	#5 -
MPrince	I think we know what e-mail marketing is the question was, "I am looking for some best practices tips on email direct marketing." __________________ Martha Prince Advertising Executive

	#6 -
AlenMajer	It is not enough to send 1 or 2 emails - you need to create the campaign that will have more touches with the potential customers, in your case try to send articles, information, invitation to an education session, etc. Send emails that will position you as an expert, don't just send sales letters. __________________ Alen Majer Author of Trigger Events and Selling Is Better Than Sex www.alenmajer.com

	#7 -
Tony Pizii	The key to ongoing success with e-mail marketing is to get the first one opened and read. If it adds enough value they will read the next one, and so on. A client I am working with has started by mailing out with a great offer that can be actioned by either a postal return or by registering on a special page on their website. The guys that registered now expect my clients e-mail, and they have already had a double figure uptake!

	#8 -
AlenMajer	Well if you are just sending emails, without opting for it, it is called spam, so I am not sure if we are talking about that. If you opt-in for something, you will open and read first email you receive, right?

#9 -

RyanC

Quote:

Originally Posted by AlenMajer

Well if you are just sending emails, without opting for it, it is called spam, so I am not sure if we are talking about that.
If you opt-in for something, you will open and read first email you receive, right?

Hey, this might sound ignorant of me, but what do you mean by opt-in? I have the problem of sending lots of emails which end up directly in Junk mail. Is this easy to solve?

	#10 -
MPrince	Have you tried Facebook or Twitter. Approximately two thirds of businesses today have either Facebook or Twitter or both.

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