Sell 'em in the Waiting Room

Recently I had to spend some time in a hospital waiting room. There were three tables with magazines and most were old and wrinkled. But two stood out for freshness and currency. The first
thing I noticed was the subscription label for a local dentist. The label had his name and office and address. My first impression was "nice of him to supply magazines". My second impression was "wow, what a marketer!"


This is one of those take-your-palm-and-slap-your-forehead and say "duh" moments. Why didn't I think to offer a fresh supply of magazines to waiting rooms, like my dentist friend? Waiting rooms have potential customers who are captive readers! -BIG Mike

That is creative. I wonder if doctor's offices would let you do that. Either way brilliant idea. -Bulldog