How would you rate your typical prospect's level of want or need?

On a scale of one to five with one being "No Need" and ten being "I Need this Now!" how would your typical prospect's level of want or need?

P.S. I didn't know what the five levels should be so I guessed. If they aren't right please say so.

Most of the people that come my way fall into the category of, "In the market but I'm not in a hurry".