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My issue stems from two assumptions you're making:
1. That "win-win" is "soft." This is not true AT ALL. In fact, it's a hard, selfish approach to negotiation. The "soft" feel comes, I believe, from the underlying notion that we should remember the long-term nature of relationships and we should understand that greater value can be achieved over the long-term if all parties are pleased with the outcome and the relationship.
A "soft" connotation implies that the "win-win" negotiator gives up more than he/she wants in order to maintain the relationship and that's just not true. It simply advocates for more effective communication and clarification of false assumptions so that the negotiator can achieve their goals while at the same time building a long-term durable and sustainable partnership.
2. That a "win-win" approach does not include a consistent and systematic process for preparing for, reviewing and conducting negotiations. This couldn't be farther from the truth.
Stephen
First of all, the main criticisms of the principled school or "win-win" interested-based paradigm of negotiation theory, practice & training I have outlined in this thread:-
What do you think about collaborative negotiation?
So I shall not repeat them again here.
Did you read the 9864 thread?
My comments in there were addressed primarily to you since you asked me to expand on matters over there. You were also inviting people to comment in general and share their views on ‘collaborative’ negotiation.
These views and the defects of principled (or as you call it ‘collaborative’) negotiation have absolutely nothing to do with any single arbitrary adjective, like 'soft' (and please note my quotes every time I use such in any case).
Perceptions have very little to do with assessing a system or paradigm; it is only efficacy and results that count.
If you'll carefully re-read everything I have written, both over here and over there, you'll see there is absolutely no evidence for anything that you're claiming at the top of this posting, other than I’m guilty of using the word ‘soft’ in quotation marks.
The defects of principled negotiation are well known and researched, as are the problems of the old school ‘ploys & tactics’ paradigm. In so far as both these approaches run counter to each other, you can envisage them as being on a continuum, and sitting at opposite ends of it. One may be ‘hard’ and the other may be ‘soft’. Just as equally you may call one ‘dark’ and the other ‘light’, or ‘yang’ versus ‘yin’.
Granted, the ‘win-win’ approach of principled, collaborative, or interest-based negotiation does attempt to utilise the same machinery in going through the motions of handling negotiations – and issuing prescriptions to be followed for practitioners.
However, these are the same models that Lax and Sebenius (2006) termed ‘one-dimensional’, and very forthrightly dismissed people employing them as ‘often pay[ing] a steep price for their very limited approach. They, or the people whom they represent, are the losers.’ -ThirdForceNegotiator