Let me preface this by saying that the best-selling book,
"The 4 Hour Work Week" is a great book. If you've read
it, you know it advocates outsourcing + automation.
This allows you the freedom to not be married to doing
unproductive things, and essentially put your
business on autopilot.
Who doesn't want that?
That said, too many business professionals take
the 4-Hr Work Week literally.
Now I'm sure there's plenty of people out there, somewhere,
who do only work 4 hrs a week and are also million
dollar producers.
That's working smart.
I'll bet they even have plenty of automation that helps
them be efficient with their time and in managing their
offices and business (which the book advocates).
But for the rest of us, taking the notion that we love
to be in sales because of:
(1) earnings potential
(2) lifestyle/freedom that a flexible schedule can afford;
...can be a huge trap.
There's no 4-Hr work week if you're truly trying to build
your biz.
I've asked plenty of million (and multi-million)
dollar producers and not a single one has told me they
have the "4 hour work week."
- They've built their biz, relationships, and referral
network, and that takes far more than "4 hours" to
cultivate, continually.
If you're successful at that level, and have a 4-hour
work week (or attitude), congratulations to you.
Again, this is no disrespect to you.
But for the rest of us, we need to be careful that
we don't forget that success doesn't come without
hard work, dusting ourselves off, and staying
committed to what we love to do.
That takes way more than 4 hours