Quote:
pcplumber,
It sounds like you've got a great process that works for you. Your pitch sounds strong and well supported by various figures that are indeed important to your customers.
At the same time, I caution the readers of this thread (especially those in B2B sales rather than B2C) against the idea of "giving him another 10 minutes to think while I start my entire sales presentation from the beginning just like I never said one word."
As a general rule, repeating the same process expecting a different result is the definition of insanity (this is where a lot of sales people go wrong in my opinion). When my clients have concerns or objections, it's more important for me to ask questions and understand what's on their mind. I can then respond to those issues they raise one at a time. Repeating my presentation "as if I never said a word" would often prove a waste of everyone's time and would probably leave them wondering why I would dive back in from the beginning if it didn't work the first time.
Of course, some people want to hear it again and for those, I say go for it.
Just my $.02
Stephen
I brought up the question before about why sales people ask so many questions and I can see where some questions are necessary, but I also hate it when a sales asks me questions, or probe me. For my type of sales, I see six major problems with asking questions:
1) The customer does not know the answer so he gives you a wrong answer.
2) The customer is purposely give you the wrong answer because he thinks he knows where you are going with the question.
3) Questions create arguments
4) Questions can waste valuable time that can be use more wisely.
5) Questions and answers add fuel to the confusion.
6) Questions and answers break my control over the customer and the sale turns into a question and answer battle. Everyone forgets where they left off and it is difficult to get on track.
As for starting my sales from the beginning, this has worked for my customers who are homeowners. I suppose you would have to see the mannerism in which it is done, but for some strange reason it seems to work almost every time. I will agree with you when talking about business customers as this may actually insult or offend a business customer, as he may say, "what do you think, I am stupid. I heard you the first time?"
Don't take me the wrong way. I am a little rough around the edges and I came to this forum to learn. I am weighing everything that you say.
Thank you for your advice. -pcplumber